Running an escort agency business is, de muchas maneras, the same as running almost any service based business. You have to work out your marketing and promotions, your pricing and your target market segmentation. Otra vez, as with most markets you have some basic choices to make. Are you going to go bottom end – massage parlour level work with cheap incalls and a high turn over of staff and suppliers? Or perhaps mid market with the majority of your business coming to you via your web site and gradually building a loyal cadre of repeat regular clients and talent (escort girls)? Or perhaps going high end and focusing on the super rich? Which means having a network built through introducers and strong word of mouth. Or maybe going niche and focusing on dominatrices delivering BDSM services or some other smaller segment with less direct competition.
One of my friends decided very early on that the super rich clients were going to be her forte. As a former full time model and part time high class escort, she already knew lots of high end concierges and the people who ran the VIP guest lists at many of the worlds best night clubs. She also had access to the Prs and influencers who make things happen at the high end of the market. She also has an existing “black book” of contacts – bothBarbies Babes y clientes, which meant that she could hit the ground running pretty much from day one. Since then she has gone from strength to strength. But the way that she runs her business would not appeal to me.
She spend hige amounts of her time dealing with things that are not directly related to her escort business activities – getting people VVIP access to places that they would not normally know about, organsing chóferes, aviones, suites del hotel, unobtainable drinks such as Stolichnaya Elit Himalayan Edition, esa clase de cosas. And she does it so that she can then book the pair of escort girls that accompany the client in the car, avión, hotel suite and in drinking the vodka. Si se hace un montón de dinero, but her business is damned hard work and she can not easily pass the work on to others. She literally sleeps with three phones on her pillow. And whatever the money to be made, No estoy dispuesto a hacer eso.
I adore TED talks. Even the bad ones are good. Some of them are stunning and fantastic. One from (of all people) Fulbright scholar Dolph Lundgren nearly broke my heart. Especially as he was a resident of Marbella with his family for many years. The talk explains what happened and why he is no longer with them and lives in Los Angeles. But it was so human that it shocked me. And some on psychology, emotions and human relationships have been incredibly enlightening. I have never before heard of the TED Radio Hour, which is on National Public Radio (NPR) in the United States. A friend introduced me to it and I was surprised to find a really interesting talk there from a British activist for the rights of sex workers in the United Kingdom and far beyond. I think her talk should be obligatory listening for anyone who works in our industry, who is a client of our industry, or knows someone who works in the industry or pats for sex. You know, basically everyone!
Juno Mac is a sex worker and activist based in London. She works with the Sex Work Advocacy and Resistance Movement (SWARM), a collective of sex workers focused on advocating full decriminalization of sex work, campaigning for better working conditions, and educational resources for sex workers in the United Kingdom.Her talk on how stigma compromises the safety of sex workers is powerful and full of insights even for professionals who have been in the business for as long as I have. It is well worth a listen for everyone. And it will open most peoples eyes to how preconceptions, misconceptions and ignorant views on the industry impact on the safety of sex workers.
When you cannot call the police after a rape or assault because you are more likely to be treated as a criminal than a victim, even being threatened with jail or (illegal) deportation, how does that make you safe? And surely it must drive women to be “protected” by pimps and exploiters if they cannot expect the law and civil society to take care of them. And if “women like that” are asking for it, how can they expect to be safe? In Spain we are fortunate not to have the same issues. We have our own and they are very complicated, but most of the ones that Mac discusses do not apply here in enlightened Spain.