Running an escort agency business is, in many ways, the same as running almost any service based business. You have to work out your marketing and promotions, your pricing and your target market segmentation. Again, as with most markets you have some basic choices to make. Are you going to go bottom end – massage parlour level work with cheap incalls and a high turn over of staff and suppliers? Or perhaps mid market with the majority of your business coming to you via your web site and gradually building a loyal cadre of repeat regular clients and talent (escort girls)? Or perhaps going high end and focusing on the super rich? Which means having a network built through introducers and strong word of mouth. Or maybe going niche and focusing on dominatrices delivering BDSM services or some other smaller segment with less direct competition.
One of my friends decided very early on that the super rich clients were going to be her forte. As a former full time model and part time high class escort, she already knew lots of high end concierges and the people who ran the VIP guest lists at many of the worlds best night clubs. She also had access to the Prs and influencers who make things happen at the high end of the market. She also has an existing “black book” of contacts – both Barbies Babes and clients, which meant that she could hit the ground running pretty much from day one. Since then she has gone from strength to strength. But the way that she runs her business would not appeal to me.
She spend hige amounts of her time dealing with things that are not directly related to her escort business activities – getting people VVIP access to places that they would not normally know about, organsing chauffeurs, planes, hotel suites, unobtainable drinks such as Stolichnaya Elit Himalayan Edition, that sort of thing. And she does it so that she can then book the pair of escort girls that accompany the client in the car, plane, hotel suite and in drinking the vodka. Yes she makes a lot of money, but her business is damned hard work and she can not easily pass the work on to others. She literally sleeps with three phones on her pillow. And whatever the money to be made, I am not willing to do that anymore.